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Assists Universe

The voices who helped inform Fandom Health™

Morad Fareed speaking to an audience in New York

Featured interview

Morad Fareed: “You can't fix health without fixing the culture beneath it. This is Fandom Health.”

All interviews

14 interviews

Sample Assists

Every Assist scores for the team.

Points count once she confirms the Assist. Teams compete on the total.

Check in

  • A text after a hard night1
  • A wellness check-in call2
  • A weekly call from the same teammate2

Show up

  • A walk together3
  • Coffee at her place3
  • An hour of childcare so she can sleep4

Bring her in

  • An invite to a match or watch party1
  • A seat at the watch party5
  • A game or stadium visit5

Build her circle

  • Into the fan group chat2
  • A team welcome on match day3
  • An introduction to another mother in the fandom4

+1 the first time she attends any event with the team. Points shown per Assist. Sample values. Final scoring is set by the MASS™ Standard.

Explore

See where the Assists come from.

  1. 1

    Rio de Janeiro, Brazil

    2025 pilot with the Pelé Foundation and CR Flamengo.

  2. 2

    Monterrey, Mexico

    2026 FIFA World Cup host city and legacy partner.

  3. 3

    San Diego, United States

    Activated with San Diego FC.

  4. 4

    New York City, United States

    Season 1 kicks off in January 2027.